Nathan Tiv founded the Company and found passion in helping men and women battle hair loss with Scalp Micro Pigmentation, which is a cosmetic tattoo procedure that replicates the hair follicle to add density to thinning areas or recreate a short-shaven look to give the appearance of a full hair line again.
Following a series of unsuccessful engagements with various agencies, East Coast Hair Ink placed its faith in New Way Business for a comprehensive, 360-degree approach to business scalability. Recognising the unique challenges posed by marketing a specialised service such as Scalp Micro Pigmentation (SMP), New Way Business deployed a cautious yet strategic marketing strategy.
In response to the complexity of contemporary meta-marketing policies, a multi-funnel methodology was adopted. This approach allows for a diversified marketing strategy, targeting multiple customer segments simultaneously while ensuring that rigorous compliance requirements are met.
Further emphasising the value of this approach, it allows for the identification and capitalisation of different customer journeys, thus expanding the reach of East Coast Hair Ink’s services. This multifaceted tactic, combined with a deep understanding of the SMP service, ensures that the unique message of East Coast Hair Ink resonates effectively with a broader audience. Through this partnership with New Way Business, East Coast Hair Ink is set to continue its journey as an influential leader in the SMP industry.
Our collaboration with East Coast Hair Inks began by handling their Meta ads management to increase the overall bookings and revenue, thereby helping the business attain sustainability. This strategy successfully generated an average of 20-30 leads per month.
Once we established a consistent cash flow and a healthy workflow pipeline, we expanded our engagement to include business consulting. This approach was aimed at optimising costs and streamlining operations. We implemented our comprehensive ‘Lead Management Service’, a bespoke solution designed to manage lead calling, nurturing, follow-ups, and booking of services. This service proved invaluable to Nathan, freeing up his time to focus on his core competencies, which in turn significantly boosted sales and revenue.
In order to solidify East Coast Hair Inks’ market share in South East Queensland, we initiated Google ads campaigns to increase leads and sales further. This strategy paid off impressively, with Nathan consistently being booked out 4 weeks in advance. The constant demand and growing reputation of East Coast Hair Inks allowed for a price increase for their services, underlining the effectiveness of our collaboration.