Lash Lane Official is a premier wholesale supplier renowned for their high-quality lash extension supplies. Serving across the breadth of Australia, they have built a strong reputation over the years for their commitment to delivering top-notch products for lash extensions.
The company takes pride in its extensive catalogue, which caters to the diverse needs of both individual professionals and large-scale salons. With an unyielding focus on customer satisfaction, Lash Lane Official continuously exceeds expectations, establishing themselves as a trusted name in the beauty industry.
Their relentless dedication to quality and service makes them the first-choice supplier for lash extension products Australia-wide.
Following an impressive organic growth phase during the initial four years of operation, Lash Lane Official collaborated with New Way Business to devise innovative strategies for scaling the business.
The focus of this partnership was primarily on refining inventory management processes and expanding their national reach. By leveraging New Way Business’s expertise, Lash Lane Official aimed to bolster sales and enhance profitability across their operations.
This strategic alliance represents the company’s steadfast commitment to continuous growth and their quest to deliver superior lash extension supplies to an even wider audience across Australia.
The Lash Lane team began collaborating with us following an impressive three-year journey where they organically scaled their business. However, they recognized that they had reached a growth plateau and needed to diversify their strategies for further expansion. Our initial steps involved business consulting to pinpoint areas requiring improvement.
We discerned a need for an efficient stock inventory model to simplify their ordering process. This not only aligned with their projected requirements but also ensured adequate working capital remained in the business for reinvestment into other sectors.
After establishing a solid foundation, we launched an inclusive marketing strategy. This strategy encompassed Meta ads, SEO, and Google ads. Our multifaceted approach was tremendously successful, utilizing an omnipresent perspective to highlight Lash Lane’s unique selling proposition and high-quality service.
Despite the challenging economic environment, Lash Lane’s business continues to flourish, demonstrating robust month-on-month growth