After outgrowing their previous agency, Trainade discontinued their collaboration and realised that they could achieve similar results through organic reach and repeat customers alone. However, they recognised the potential for their product to achieve even greater success. To accomplish this, they sought out the expertise of our team at New Way Business, who could provide a comprehensive strategy and drive the desired outcomes. The primary objective was to expand their online B2C sales and create opportunities for reinvestment in new product lines. During the initial two months of our partnership, we had to scale back our optimisation and marketing efforts because Trainade faced the positive challenge of running out of stock if we continued to scale