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SMP WA

Case Study - Digital Marketing

Discover how we’ve helped SMP WA generate 199 leads in the first 4 months with partnering with us!

Platforms Used:

199

Leads Generated

10-20K

In Sales Per Month

4-8

Paid Bookings Per Month

About SMP WA

SMP WA, based in Perth, Australia, specialises in Scalp Micropigmentation (SMP), offering treatments for individuals experiencing hair loss, thinning hair, alopecia, and scarring. They aim to restore confidence through natural-looking SMP treatments conducted by experienced technicians, including the owner and artist Josh. SMP WA provides personalised treatment options during a free consultation to address individual hair loss concerns. Their services are available by appointment, catering to both men and women seeking hair restoration solutions.

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The Challenge

Josh reached out to us, inspired by our track record of success with Scalp Micropigmentation (SMP) clinics throughout Australia. Dissatisfied with the performance of a previous agency, he believed that better outcomes were achievable with a partner that possesses a deep understanding of the SMP industry. Although Josh had attempted to manage his advertising efforts independently, achieving modest success, he recognized the complexity of simultaneously handling leads, marketing, and service delivery. This realization led him to seek our expertise in managing his advertising campaigns.

  • 1

    Complex Meta-Marketing Compliance: Challenges in navigating and complying with intricate meta-marketing policies.

  • 2

    Unique Value Proposition Communication: Failing to effectively convey the transformative nature of SMP and the expertise of SMP WA

  • 3

    Broad Audience Targeting: Absence of well-defined personas resulted in targeting too broad an audience, attracting low-quality leads.

  • 4

    Unstructured Creative Testing: Lack of a systematic approach to testing creative elements, leading to missed opportunities and higher lead costs.

  • 5

    Non-Existent Retargeting Campaigns: The absence of retargeting led to repetitive top-of-funnel ads, failing to engage potential clients effectively.

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The Goal

In tackling the complex issues encountered by SMP WA, our foremost aim was to overhaul their digital marketing approach, turning it into a dynamic force for expansion and customer interaction. We set forth clear and bold goals, aiming not just to surmount the present obstacles but also to establish new standards of excellence in their marketing achievements.

  • 1

    Generate High-Quality Leads

  • 2

    Secure Booked Treatments

  • 3

    Use a Multi Channel Approach

  • 4

    Provide More Educational Based Campaigns

  • 5

    Create a Scalable Predictable Model For His Business Goals

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The Strategy

Audience Research for Customer Persona Identification

Our first move was to dive deep into the realm of Scalp Micropigmentation (SMP) to truly grasp the essence of the service and its primary advantages. This deep dive provided us with crucial insights. Armed with this understanding, we were able to accurately identify the perfect customer profiles for Josh’s offerings. By recognizing these key demographics, we developed targeted and compelling messaging that engaged and captivated the intended audience.

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Innovative Value-Based Marketing for Audience Education

Once we had precisely identified the target demographics, we shifted our focus to crafting content. The strict regulations Facebook imposes on SMP services demanded innovative tactics. We adopted a strategy centered on value, emphasizing the education of our audience about SMP and other hair loss alternatives. This methodology enabled us to produce engaging content that was compliant with Facebook’s policies while successfully highlighting the advantages of SMP, resulting in conversions of superior quality.

Conversion Rate Optimization

The surge in visitors to Josh’s website and landing pages underscored the necessity for optimization. Our objective was to refine the customer experience, making it seamless and user-friendly. We implemented measures to inform potential clients before their inquiry, guaranteeing that the leads generated were abundant, thoroughly qualified, and sincerely interested in Josh’s offerings. This tactical enhancement of the customer path played a vital role in transforming interest into concrete business engagements.

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The Outcome

The partnership between Josh at SMP WA and our team led to outstanding results, reshaping his approach to digital marketing and accelerating business growth. In the first four months alone, our collaboration generated 199 leads, with sales now averaging between $10,000 and $20,000 per month.

Our digital strategy enabled SMP WA to attract a significant number of high-quality leads, which translated into a substantial increase in revenue and a strengthened position in the market.

A key indicator of our campaign’s success was the substantial return on ad spend, reflecting the strategic efficiency and impact of our marketing efforts. This success not only filled Josh’s schedule weeks in advance but also positioned him to enhance his pricing strategy, mirroring the high caliber of his services.

This journey with SMP WA was not just about navigating past marketing challenges; it was about establishing a new standard of excellence in the SMP industry, illustrating the power of targeted digital marketing strategies to drive business growth and market leadership.

10-20K

In Sales Per Month

199

Leads Generated

4-8

Paid Bookings Per Month

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Some of Our Ads

Dont take our word for it!
See what Joshua has to say about our work.

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Joshua Cliff

- Owner

It’s what the SMP industry needs: someone who delivers on what they promise to the point, which not only helps with generating leads but also helps scale and close more sales.

Solutions for your success

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